It has just the right combination of HP's TVM (Time Value of Money) functions, date calculations, programmability - and yet looks not too complicated - and elegant looks. Yet this time gap was sufficiently long that customers came to know the HP-12C well, and to continue buying it even after new models with more features became available.
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This is a remarkable success for what was considered to be a stopgap product - the 11C, 12C and other members of the "Voyager" series (or series 10) were intended to fill the gap between the older Series 30 models with LED displays, and the newer models with dot matrix displays which followed them. It is now made for HP by a subcontractor, with all the circuitry reduced to a single chip - but it is still made.
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Sales actually went up following one price rise, and the OmniGo 100 and 120, with a full HP-12C built into them, have been discontinued while the HP-12C continues to sell well.
The technology of the HP-12C is old enough that HP have several times wished to stop making it - by increasing the price and by introducing alternatives. For many years, despite huge sales of inkjet and laser cartridges, the HP-12C continued to be in the top 25 HP products sold by number per year. Indeed its continuing sales may be the main reason why HP still have a calculator operation and continue to make the technical models favoured by most HPCC members. It is by far HP's most successful and best selling calculator. The HP-12C and the slightly revised Platinum version are still on sale today. The HP-12C Business Calculator was introduced with the HP-11C on September 1st, 1981. Introduction Principal Features Emulators Availability Books Datafile Articles Links
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